Running an Effective Instagram Ads

Since its launch in 2010, Instagram has blossomed into one of the biggest social media sites. Today, Instagram welcomes its 400 million users to show off their love of the visual perspective on the world. With all the activity on the social media site, companies can use the site to run ads to help generate more customers. Here are four main factors that set apart Instagram ads that perform well from their less effective counterparts. The first main factor to running an effective ad is to build one's ads around one's overall marketing strategy. Putting out ads that are just random will just cause people to not remember one's company. Making sure one follows one's company's branding strategy will allow people to always remember one's ads because they have a cohesive theme. The second main factor to running an effective ad is to make the images central to the campaign. To have an effective ad, one needs to have an image that will entice viewers to want more. One needs to generate curiosity with one's ad. The third main factor to running an effective ad is to use hashtags. Just like Twitter, Instagram users can find one's ads easier with a hashtag that is rememberable. The fourth main factor to running an effective ad is to test one's ads. Just like any social media post, one needs to make sure one's ads can be effective. One can test things like time-of-day works best or find who one's audience is. Instagram users love scrolling through one's feed seeing visual stories. People love a good story, so make sure one's ads can tell one's company's story. These are the four factors in running an effective Instagram ad campaign.