Event Hashtags
There are many parts to
running an event and one of the most important parts is picking the right
hashtag. An event hashtag is a powerful
tool to centralize all the online discussions around one's event. It brings all
online conversations, multimedia and information about one's event
together.
There are
4 rules to follow when selecting the perfect event hashtag. The first rule is
to have a unique hashtag. A good event hashtag is original. If it's not unique,
one's event will get lost in all the other posts using the unoriginal hashtag.
The second rule is to make sure one's hashtag is clear. One needs to make sure
that the hashtag isn’t too hard to decipher. If it is too hard to decipher, one's
audience wouldn't be able to find one's content online. The third rule about event hashtags is to
make sure it is memorable. Design one's hashtag to stick. Because if one's attendees
can’t remember it, it’s quite useless. The fourth rule is to keep it short and
sweet. Twitter only allows so many characters in a tweet, so one
shouldn't waste characters on a long event hashtag.
Following
these rules will allow one's event get the most spotlight on social media
sites. Keeping it short and sweet, being memorable, being clear and being
unique are the four rules one needs to follow. Knowing the rules means
it's time to be creative and come up with event hashtags!
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