Facebook Analytics

Social media is a very important part of any business. Social media can do a lot for one's business, but only if one knows how to use it properly. Facebook has an easy insight feature for one's business's page on the social media site. Facebook’s free analytics tool, Insights, allows you to easily track the performance of one's business. With all the different elements that one can measure, things like Likes, engagements, reach, and demographics, Facebook Insights give one an easy and clear picture on where one's social media is heading. Facebook Insights makes it easy to navigate one's social media plan. It is true that many aspects of a social media campaign are difficult to measure, Facebook's analytics tools provide information that is easy to reach and understand. Facebook Insights will provide one with everything one would want to know about one's Facebook Page, one's audience and one's customers. As Facebook explains: “You can use this information to create more of the types of posts that your audience is interested in seeing. You can also learn about when your audience is on Facebook and publish your posts when you’re likely to reach more people.”
One of the most important parts of Facebook Insights is to understand the measuring engagement section. When one first accesses the Insights panel from one's page, one will be given an overview of one's page's performance. Here one can see things like Likes, post reach, and engagement. Engagement refers to the percentage of people that reacted to, clicked, or commented on a specific post. One can also see information on what type of post it was, when it was published, targeting information, reach and engagement. If one notices that a certain post is doing well, one can have the option to increase engagement even more by using the "Boost" feature to pay for a promoted post.
The most popular insight one can measure on Facebook is a number of likes a certain post gets. Being able to see how many likes one's post has gives one a great overview of how one's Facebook efforts are paying off. If one notices a certain type of post is getting a lot of like, one can see this then continue doing posts like that one.
Another important analytic one can use with Facebook Insights is Visits. After one has seen one's page's likes, one can examine the number of times one's page was viewed. Anytime someone views one's timeline, one's photos or other content, it will be tracked in Facebook Insights. One can see where people are spending time on one's page and where people are ignoring on one's page. This allows one to see where a section of one's page is struggling and improve it.
Facebook Insights is a tool all business that have a page on the social media site should use all the time. This tool that is free to its users is one of the best tool one can use to measure social media success. Measuring success is important even if one doesn't use Facebook Insights because one can't improve if one doesn't know where one's page is at currently.